The part people remember

When I joined CFO Selections®, I did the thing I always do in a new place. I started calling customers, current and past ones. I wanted to hear how they described us when nobody from the firm was in the room.

Almost none of them started with the firm. They started with a person. The CFO who sat with them through a change. The controller who found the thing nobody else had

found. More than once, the person telling me the story could not remember which of our companies that consultant had come from, and did not particularly care.

Originally published on CFOSelections.com on August 27, 2026.

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