LEAD STRONGER.

This time, I’m featuring Elaine Walker, President of Seattle Gymnastics Academy, one of the most respected youth gymnastics programs in the PNW. I’ve come to know Elaine as a fellow CEO in Vistage, a board member at SGA, and now as a client at CFO Selections. When I sat down with Elaine, we talked about what it actually means to put the customer first. Not just saying it, but using it to make decisions about people, programs, facilities, and where you invest your time an

September brings a lot of things forward. For many organizations, annual planning.  You find me a few weeks away from a key leadership retreat to kick off our 2027 planning, and I’ve been thinking a lot about how much change we should actually put on the agenda. This question feels especially relevant for us this year. We’ve been going through a significant transformation of our own. We’ve rebranded and repositioned our company around t the human side of business, and forme

When I joined CFO Selections®, I did the thing I always do in a new place. I started calling customers, current and past ones. I wanted to hear how they described us when nobody from the firm was in the room. Almost none of them started with the firm. They started with a person. The CFO who sat with them through a change. The controller who found the thing nobody else had found. More than once, the person telling me the story could not remember which of our companies that